Rochester, NY – Fee Brothers, the renowned fifth-generation company known for its premium Bitters and cocktail ingredients, is excited to announce its sponsorship of the European Bartender School. This strategic partnership is set to foster innovation, creativity, and excellence within the bartending community across Europe.
With a heritage steeped in tradition and a relentless pursuit of quality, Fee Brothers has been a trusted name in the beverage industry for over 160 years. The company’s commitment to excellence aligns perfectly with the mission of the European 
Bartender School, an institution dedicated to training aspiring bartenders in the art and science of mixology. By supporting the school, Fee Brothers aims to inspire students to push the boundaries of creativity while maintaining the highest standards of cocktail craftsmanship.
The sponsorship will provide students with access to exclusive workshops, masterclasses, and hands-on training sessions led by industry professionals. Fee Brothers will share its extensive knowledge of flavor profiles, cocktail techniques, and ingredient innovation, offering a unique opportunity for students to learn directly from a leader in the industry. This partnership is designed not only to enhance technical skills but also to empower future mixologists with the creative confidence needed to elevate their craft.
Both Fee Brothers and the European Bartender School share a passion for quality, innovation, and education. This sponsorship reinforces their mutual commitment to nurturing talent and advancing the art of mixology.
Gavin Wrigley, Head of Education at the European Bartender School, believes they’ve found the ideal partner in supporting future mixologists. “Fee Brothers is not just a brand; it’s a partner to the bar industry. The company is dedicated to listening to both bartenders and customers, ensuring they continue to innovate and offer the ingredients that bartenders need to create their art.”
“We are thrilled to partner with the European Bartender School,” said Jon Spacher, CEO at Fee Brothers. “Our goal is to inspire a new generation of bartenders with our products, supporting those who are not only skilled technicians but also creative artists capable of pushing the boundaries of cocktail culture.”
The collaboration marks an exciting new chapter for both Fee Brothers and the European Bartender School. As the beverage industry continues to evolve, the partnership will serve as a catalyst for innovation and excellence, ensuring that the next generation of bartenders is well-equipped to make their mark on the global stage.
For more information on the European Bartender School, visit www.barschool.net.
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With 160 years of expertise, Fee Brothers is creating a legacy of flavor to embolden your mixology journey with endless possibilities. We love to see how you elevate your drinks, experiment fearlessly, and craft unique libations that redefine the art of bartending.
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Our Toasted Almond Bitters bring a distinctive essence that elevates every sip with warmth and complexity.
Ideal for tropical cocktails, these Bitters infuse an extra layer of flavor that compliments the bright, fruity notes of tiki drinks, rum based concoctions, and refreshing citrus blends.
